A clientk reader emailed me,
pointing out
that a seal of approval,
like a slot on the New York Times Best Seller list,
was the goal of many people.
It meant they made it.
They were successful.
Yes, they WERE successful
on that day.
The next day, they might not be.
And it depends on your definition of success.
I know writers who made
the USA Today Best Seller list
and earned less than $500
from their book release.
Some writers spend
thousands of dollars
to make the lists,
only to earn a fraction back in sales.
That isn’t financial success
and it doesn’t guarantee
that their next story will be a success
but they COULD leverage
this seal of approval
into future financial success
and future best selling stories.
Gaining a seal of approval,
on its own,
rarely results
in lasting success.
Consider having a goal
greater than achieving it.