All marketers should read
Kevan Lee’s
The Ideal Length of
Everything Online,
Backed by Research
(what a crazy concept – grins)
Does that mean
we should follow every
recommendation?
No, of course not.
According to Lee
“The ideal length
of a blog post
is 7 minutes,
1,600 words.”
My posts are around 100 words.
That’s my niche.
That’s what Clientk readers want.
We should give our target audience
what they prefer
BUT
if we don’t know
what they want
or
they don’t care,
these numbers are great guidelines.
Know what the average person wants
AND,
preferably,
know what YOUR target audience wants.