Last week,
a huge acquisition in Romanceland
(HarperCollins aka Avon buying Harlequin)
was announced.
This started a debate
about whether or not
this was a good thing.
My reaction?
Who gives a sh*t
if it SHOULD happen?
It’s happening.
How can we profit from it?
Every industry,
including yours,
is currently debating
something equally useless,
equally out of their control.
It could be
an increase in input costs,
a new law,
a new consumer trend.
Your industry doesn’t have
the power to change it.
You can only figure out a way
to profit from it.
Accept these new realities
and adjust your plans
for this change.