Seth Godin
has a great post
on power users
“Power users can pay you more
or they can build infrastructure,
or they can do outreach for you.
The challenge is in
finding them, embracing them
and giving them tools
to accomplish their goals
as you reach yours.”
In Romance,
as with many industries,
sales are all about the power user.
There are certain groups of readers
who read A LOT.
They also constantly talk about books,
promote books,
push other readers to buy books.
When I find a power user
reading one of my stories,
I immediately invite her to be part
of my street team.
I shower her with extras.
I make her feel special.
She tends to invite her power user buddies
to be part of the street team also.
I win because I have these power users
promoting for me.
They win because they are rewarded.
Everyone is happy
and my sales grow.
Embrace your power users.