Many entrepreneurs believe
that selling to Walmart
is the break they need.
Selling to Walmart
isn’t easy.
It involves more than price,
more than quality.
They are looking
for vendors who can be easily folded
into their system.
As August Turak,
author of
Business Secrets of the Trappist Monks,
shares
“One time Walmart went shopping
for sunglasses.
The vendor with the best sunglasses
at the lowest price
didn’t get the lucrative partnership.
Instead it was the vendor
who arrived at the meeting
with their sunglasses already tagged
and bar-coded to Walmart’s spec.
The glasses were already mounted
on display cases custom designed
to take advantage of some unused space
the vendor had ferreted out
from a typical Walmart floor plan.
And the vagaries of
inventory management,
pricing, and product placement
had already been solved
by the vendor as well.”
Do your research
when pitching to Walmart.
Make it as easy as possible
for them to work with you.