I temporarily reversed
a health condition
that kills people
in my family.
My family members
know I did this.
Not one person
has asked me
HOW I did this.
Because they know
they’ll have to change
SOMETHING
and they don’t want
to change
ANYTHING.
Even if it will give them
an additional decade or so
of healthy living.
THIS is how
resistant
people are to change.
F*ck, most people won’t wear
a little piece of cloth
over their pie-holes
to prevent themselves
from being sick
half a f*ckin’ year.
They WILL also resist
any change to their lifestyles
our products/services
cause.
Reduce the impacts
of your products/services.
Make any change
they cause
as easy as possible
for your target audience.
Expect some resistance.