Making Decisions Based On Best Information

I planted some frost-sensitive plants
in the garden this weekend.

According to the weather forecast,
there should be zero chances
of frost
over the next two weeks.

That forecast could be wrong, however.
It IS a forecast,
not an absolute.

But I had to make a decision
and it is the best information
I have at this time.

We all have to make decisions
for our businesses
based on the best information
we currently have.

That information could also
be wrong.
And we’ll have to
hastily make some corrections.

That’s part of building a business.

There are no absolutes.

Make the best decisions you can
based on the best information
you currently have.

And move forward.