Today is April Fools’ Day,
a time to play pranks
and trick people.
That usually doesn’t
end up well
for businesses.
Because customers
don’t like to
look like fools.
They don’t like
to be tricked.
They don’t want
to be the victim
of a stunt
or joke.
They might force
a smile
or
a laugh
but they don’t like it
and they remember
the feeling.
Tread carefully
today.