A business building buddy
told me yesterday
she was tired of
hearing about COVID.
She just wanted
it to be over.
Tough sh*t.
As business builders,
we don’t have
the luxury
to pretend it is over.
First,
COVID isn’t over.
People continue
to die
and get sick
and develop permanent issues
(like brain damage)
from COVID
every dang day.
With everyone,
except the wealthy
and the powerful,
dropping precautions,
COVID is likely to be with us
for the rest of our lives.
The impacts on our businesses
will definitely remain.
COVID has changed the world
permanently.
We have more prospects
and customers
using wheelchairs.
We have more prospects
and customers
requiring reminders
due to their COVID-caused
brain damage.
We have more employees
and partners
out sick
because COVID
is still here.
As business builders,
we NEED to continue
talking about COVID
and the impacts on
our businesses.
It is unfortunate
but it is reality.