Whether we’re starting a new business
or slowing climate change
or updating a book cover,
there will be someone
opposing us,
wanting no change at all.
Seth Godin
shares
“Once we agree that
we have a problem,
the status quo will show up.
It will argue
with every tool
it has that
any variation from the current path
is
too risky,
too expensive
and too painful
to consider.
The status quo will stall.
It will argue for studies
and will amplify the pain
that will be caused to some
as we try to make things better
for everyone.
And the status quo usually wins.
That’s because
the makers of change
are now playing defense,
forced to justify every choice
and ameliorate every inconvenience.”
Know that someone
will fight for no change.
Prepare for the tactics
they will use
to stop us.
Realize they will NEVER
be supportive of that change.
And push forward.