I will make a not-so ‘wild’ prediction
and say
we, business builders,
have to plan for COVID
or COVID’s cousin
to be with us
for years.
There are too many unvaccinated people,
too many people not wearing masks
in the U.S.
for it to disappear.
Americans travel often
so other countries also won’t eliminate COVID.
Unless a miracle happens,
COVID will be a factor for years.
I don’t count on miracles
when I build my business plans.
I’m factoring COVID into my strategies
and my goals.
Plan for COVID to remain.