My latest book release
garnered fewer than 100 ratings
on release day.
Those ratings tended to be
5 stars
and
1 stars.
Pre-orders for the next book
in the series,
however,
were amazingly strong.
THAT is the true
ratings for the current release.
Readers liked it so much
they immediately pre-ordered
the next story.
Reviews and ratings
are often left by
customers who absolutely love the product
or absolutely hate the product.
I use pre-orders
or additional sales
to judge how the product really performed.
Sales matter more
than ratings.