Some writers claim their books
are meant
to merely entertain.
There are no politics in them.
That’s, of course,
bull sh*t.
If the story has
all white characters,
for example,
it sends a message
to readers
about the writer’s world view,
her politics.
If the story has
a variety of characters,
it sends a different message
to readers
about the writer’s world view,
her politics.
Our story choices
reinforce or challenge readers’ views,
whether we make
those choices
consciously
or not.
The businesses we build
are political also.
The stock models we use,
for example,
on websites, in marketing,
often reveal our business’ politics,
our politics
to others.
That I tend to use
female pronouns here on client k
is an expression of who
I envision as the target reader
and
my world views
(female business builders
deserve more representation).
Make these decisions consciously
because people WILL notice
and it WILL impact
your customer base.