When I evaluate
one of my covers,
I first look at it
sized 200 pixels x 300 pixels.
Because that is how
most readers
will first see
the cover
– that size
or smaller.
That is how Amazon
and other booksellers
will display it on lists.
That is how
readers will view it
on their phones.
Does the cover stand out
in that size?
Does it still
convey my branding?
Is the title
and my pen name
readable?
As Seth Godin
shares
“If you’re designing
a package, a cover,
a fashion or even a meme…
The goal is
to have it be
recognizable
from across the room.
That doesn’t mean
it has to be loud
or interruptive.
But when we’re looking
for it,
we should be able
to pick it out
of a crowd.”
If you are happy
with it
across the room,
you’ll likely
be happy with it online.
View your product’s packaging
small
if you want to create
a big impact.