A certain political party
in the US
is renowned
for accusing others
of things they themselves
have done.
At first,
this was an effective tactic.
It might still be
an effective tactic
with a certain target market.
But for those of us
who pay attention,
it is now having
the opposite impact.
Whenever they accuse
someone else of something,
I assume they’ve done it
themselves.
That’s why they’re fixated
on it.
And I extend that thinking
to everyone.
Think before you accuse
the competition of something.
That something
could be linked to you
and your brands
forever.