I don’t trust trends.
I’m ALWAYS late
jumping on them.
In the Romance Novel Business,
that meant I would
follow a trend
after it had been saturated.
Readers (customers) were becoming tired of it.
There was so much competition;
writers (businesses) were giving away
their books (products)
to try to interest readers.
“…it might be that
you’re too late.
Which means that
the people who were interested,
interesting and
willing to pay extra
already have their needs met,
and all you’re left with
is bottom-fishing,
bargain-hunting late adopters.”
If you know you’re late
to follow trends,
DON’T follow trends.
That was the big lesson
I learned.
I now write in perennial, classic niches,
niches that remain fairly constant,
that don’t depend on trend followers
to feed it.
If you ARE late to the market,
know that you’ll likely
have to
either
decrease your pricing
or
bring something new
to that market
(which might or might not
create an entirely new market).
This is why
businesses rush products
to market.
They don’t want to be
late to it.