I write Romance Novels.
That’s my business.
Many folks associate today,
Valentine’s Day,
with Romance Novels.
It should be a great day
to send a newsletter, right?
Nope.
The first and last time
I sent a newsletter
on Valentine’s Day,
over 20% of my organic subscribers
unsubscribed.
Some readers (prospects) sent me
nasty messages,
ranting about the commercialization
of love
and how not everyone
has loved ones
on Valentine’s Day.
I mentioned this reaction
to a much better selling,
more experienced writer
and she wasn’t surprised.
She’d learned not to sent
newsletters on Valentine’s Day
years ago,
after having experienced the same
dismal results.
Before sending a newsletter today,
ask people you trust
in your industry
if that is a good idea.
I regret having not done that.