It might not seem like it
in the current
‘make up facts’
environment
but telling the truth
benefits companies
and people…
…in the long run.
That time frame
is key.
It might not sell products/services
today
but it will sell products/services
sometime in the future.
I will often tell readers
“This book isn’t for you.”
I do lose that sale
but when I DO tell them
“This book IS for you”,
they buy.
“At the same time,
some successful organizations
have taken a completely different path.
They’re so focused on
maximizing the lifetime value
for the customer
(and themselves)
that they work overtime
to tell their customers
the truth.
It’s not for everyone
and it might not be for you.
Truth works
because it earns trust.”
Don’t give up faith
in honesty and truth.
It DOES work.