I sent out my newsletter
a couple of weeks ago.
I received the sweetest message back
from a reader.
She said she loved the ‘little messages’
I sent her every month.
They made her smile.
Promotion might feel like
we’re inflicting ourselves
and our sales message
onto our prospects
but done right,
they WANT this.
They’re happy to be
promoted to.
Jason Feifer,
Editor of Entrepreneur,
shares*
“Over the past year, though,
I’ve been repeatedly struck
by how gracefully
entrepreneurs promote themselves.
There’s no fuss.
No apologies.
No little dance.
They instead worry about
how to reach their audiences
most directly,
and how to be as useful
to that audience as possible.”
Useful or entertaining promotion
is always wanted
by prospects.
*December 2017
Entrepreneur [Magazine]