When I first started
the Romance Novel Business,
many people told me
I should create
a memorable logo.
I didn’t spend that time or money.
I use my latest book cover
as my avatars
on social media.
That is my ‘logo’ image
when I’m asked for one.
Other buddies spent
a lot of money
on their logos.
Since then,
their businesses have changed
quite a bit.
Those expensive logos
are no longer appropriate for them.
“Ask a few people
to name a logo they like.
With very few exceptions,
people will choose a logo
that’s associated
with a brand they admire.
That’s because
what makes a good logo
is a good brand,
not the other way around.”
Branding can be done
without a logo
OR
with a basic logo.
Consider waiting
until you have some success
before investing
in a high quality,
super unique logo.
It likely isn’t
as important
as you think it is.