When I post an ad
on social media
for my books,
I almost always use
my covers as images.
Why?
Because my covers
are already designed
to tell a story.
They are designed
to evoke an emotion.
If your product images
don’t do this,
seriously consider
using another image.
“It’s safe to say that
visual ads
(either images or video)
that tell a story
or have some lifestyle aspect
work better than
traditional product shots.”
Does the image
in your social media ad
evoke an emotion?