My must successful
selling book
isn’t the most unique.
It features a popular hero type
and
a popular setting
in the niche.
Thousands of romance novels
have featured
the same type of hero,
the same type of setting.
And that’s why it sells well.
Each book brought readers
to the niche
and that readership has grown.
“Going first.
It’s thrilling.
Not particularly profitable,
but thrilling.
Too often, we come to believe
that there’s some sort of
idea race going on.
While some need the froth
and magic of the new,
it turns out that culture
is changed by persistence
most of all.”
It isn’t necessary
to be first.
It IS necessary
to bring something
a little different
to the niche.