Currently,
my self-published books
are available
only in eBook format.
I have one prospect
who is very vocal
about wanting my books
in audiobook format.
Every time I promote my books,
she asks about audiobook.
It’s tempting,
very tempting.
The issue is…
audiobook requires a huge financial investment.
I’d be wary of making
that size of financial investment
in the healthy eBook market
and the audiobook market
is much smaller.
And expanding into audiobook
also requires time and marketing.
If I invested that same
time and marketing
in the eBook format,
a format I know,
sales would increase also.
Before looking at a product extension,
evaluate what your sales would be
if you invested in your existing product line.