When I was younger,
I would write
for newspapers
on a freelance basis.
I was usually told
what stories to write
but I’d often pitch stories too.
I was PAID for those stories.
If a small business owner
had offered to write
those same stories for FREE,
I’m certain
the editor would have
chosen them to write those articles.
Sonja Rasula,
Founder of
Unique Inc,
shares
“Editors often work off
editorial calendars,
which can often be found online
in a media kit.
Think of ideas
to send to editors, or pitch,
based on the calendar year.
For instance,
January is always about
starting fresh and getting healthy,
while July is about
vacation and eating outdoors.
Figure out ways
to pitch yourself
for every month of the year
and holidays like
Valentine’s Day
or Cyber Monday.
The more ideas
you can brainstorm,
the better.
The idea is often
the hardest part.”
If you’re pitching to
an editor of a small publication
(and these editors
are usually hungrier
for original content),
use the editorial calendars
for larger publications
as a base.
If you want free press,
pitch idea after idea.