According to Digiday,
41% of publisher referral traffic
comes from Facebook.
That’s huge
and small businesses have an advantage
on Facebook
over large businesses.
We have the ability
to have
personal profiles on Facebook
that are closely linked to
our businesses’ pages.
We can ask
prospects and existing customers
to not only like our pages
but also friend our profiles.
Posts on our profiles
are seen by more people
than posts on our pages.
This increase will be
even more pronounced
with Facebook’s most recent changes.
According to Yahoo,
“Facebook previously updated
the News Feed
to put more of an emphasis
on photos, videos, status
updates and links
posted by friends and family.
But according to Backstrom,
many people are still afraid of
missing out on those posts,
so the company is once again
updating the News Feed
to more regularly surface
your connections’ posts.”
Make the most
of your personal profile
on Facebook.