Assuming Everyone Knows

Every single day,
at least one writing buddy of mine
posts a message like
“My book releases today!”
or
“I love my new cover!”
or
“I sent my story to the editor today!”

These writers never mention
which book is releasing
or
what the buy link is.
They don’t show the new cover.
They don’t tell us
what story they finished.

Usually this is
because they shared that information
in another post
earlier that day
or last week
or a month ago.

They don’t want to look spamtastic.
Instead,
they expect us to remember.
They expect
their marketing information
to be forefront in our minds.

That’s damn arrogant
(and extremely frustrating).

I would prefer to be
viewed as being
spamtastic
than arrogant.
Spamtastic might be interpreted
as being proud of the product.

Assume your prospects or customers
are interesting, busy people.
Repeat the essential information.

Published
Categorized as Marketing