I baked banana muffins yesterday.
There are two ‘tricks’
to making great muffins.
1) Don’t stir the ingredients
too much.
It is tempting to stir
until the batter is ‘perfectly’ smooth.
That will ruin the muffins.
The best batter is slightly lumpy.
and
2) Take the muffins out
before they are fully baked.
If you wait
until the muffins are
‘perfectly’ baked,
they will be dry,
overdone.
It is best to take the muffins out early
and allow them to finish baking
while cooling.
Yes, in order to bake
great muffins,
the baker has to
tolerate imperfection.
Business building
is very much the same way.
We have to tolerate imperfection
in order to launch
great products
and build
great businesses.
Don’t strive for perfect.
Strive for GREAT.
These are two
very different things.