As builders of
new or small businesses,
it is really challenging for us
to compete on price.
We don’t have the mass production
that bigger companies might have.
We CAN, however,
compete in the luxury goods market.
Luxury goods aren’t simply
fragrances or fashion or cars.
There can be luxury brands
for everything consumers buy.
As George Matouk Jr.,
CEO of Matouk,
shares
“When luxury consumers
who regularly spend thousands of dollars
on shoes, handbags and watches
—brands that they love
and identify with—
stop telling me that
they don’t really know
who makes their sheets and towels,
I’ll know that our business goals
will have exceeded
all of our expectations.”
Is there a luxury brand
in your market?
If there isn’t,
can you be that luxury brand?