The default excuse
for almost every person
for not buying a product
is price.
They can’t afford it
or it is too expensive.
That’s usually bullsh*t.
Folks will happily pay
for a $5 coffee.
Odds are
they can afford your product.
What they truly mean to say
is your product isn’t worth the price.
I have one book series
that is priced at $2.99 per book.
I have another book series
that is priced at 99 cents per book.
The $2.99 book series
outsells the lower priced one
10 to 1
yet I receive much more complaints
about pricing
from the lower priced series customers.
It isn’t about price.
It is about perceived value.
If you’re receiving complaints about price,
consider increasing the perceived value
of your product.