In 2008,
the SciFi thriller
Cloverfield was released.
Now,
8 years later,
almost half a lifetime later
for the target market
20 somethings,
10 Cloverfield Lane
is releasing.
There has been nothing
formally linking
the two scripts,
nothing except the word – Cloverfield,
yet almost all movie goers
are expecting the movies
to be linked.
THIS is the power
of a distinctive word.
When naming our products
and marketing them,
we should be conscious
of any associations.
When I choose pen names,
I search not only on
the full pen name
but also on the first name alone
and the last name alone.
Do any of these
have connotations for my prospects?
Ilse, for example, is a pretty name.
It is distinctive and not often used.
It is also the name of one
of the most horrible women
in history (Ilse Koch).
It’s likely not a name
a romance writer would want to use.
Research your product names
thoroughly
and be conscious of distinctive words.