Selling To Cheap Customers

There are some super cheap readers
in Romanceland.
Many pride themselves
on not paying more than 99 cents
for any story.

I never talk about the price
of my stories.
I talk about
how my stories are crafted
to be reread.
They aren’t read them
and forget them stories.

Cheap readers often put my stories
into a different category,
the price per read category.
The stories might be $2.99
but they will be read 3 times
and that, magically, makes them 99 cent reads.

Geoff Williams
shares

“Some people are thrifty
by choice,
while others shop for bargains
by necessity.
But if you brag about
how cheap your product or service is,
you could cheapen your business
in the eyes of the very people
you’re trying to attract.”

Cheap customers often look for value,
not necessarily the lowest price.
Show value
and they might try your product/service.

Published
Categorized as Sales