You have a brand new idea,
a brand new brand,
a brand new company.
You look at other companies,
companies with existing customers,
companies with established brands,
companies with track records
and connections,
and you wonder how you’ll compete.
What advantage do you have?
You have a HUGE advantage.
You have nothing to lose.
You can take risks
no established company
would ever take.
You can do things
they wouldn’t dare
because they’re scared
they’ll piss off their existing customers.
The Nothing To Lose Advantage
is powerful.
Use it.