One of my buddies,
not having time to promote,
outsourced the promotion
of her latest release
to a marketing company.
She was horrified to discover
that this marketing company
promoted her book
on Facebook and Twitter
the morning after the Paris attacks.
She received hundreds of messages
from readers
accusing her of being insensitive.
They vowed never to buy her books again.
She lost many more readers
than she gained.
The world is connected.
We might live in the U.S.
or Russia or wherever
but we feel for the people
in any disaster area.
Disasters WILL happen.
As business builders,
we need to know
a) when marketing is scheduled
to go live
and
b) how to stop this marketing
in case there’s a disaster.
Don’t outsource promotion
and then forget about it.