One of my stories
has been a bit of a sleeper hit.
It sold okay release week
but, since then, sales have continued.
This is because readers like the story
and are telling their friends about it.
The follow up story is releasing
in November.
I intentionally looked at components
of the first story
— the darkness, the twists,
the humor, the tenderness
— and ensured the second story
had these.
Because that’s what happy customers want
— they want more of the same
but perhaps even better.
What should you duplicate
and what can you improve?
Your customers will tell you
(either on social media
or in other ways).
Give happy customers
more of the same.