When I was working
at a movie studio,
we had a saying.
Ticket sales for opening weekend
are due to marketing.
Ticket sales for the second weekend
are due to the product.
Susie Wang,
founder of
Purity Cosmetics,
shares
“My dad told me that
you can always get someone
to buy something once.
But you have to have
the best quality products
if you want them to come back
again and again.”
And quality can mean
different things for different customers.
In the romance novel business,
it often means emotional engagement.
The readers have to be passionate
about the story
and the characters.
Marketing is necessary
but, for long term success,
a quality product
is also required.