My awesome for-hire editor
is having problems
snagging business.
Why?
Because customers are afraid
that if they promote her services,
she’ll become too busy to help them.
The waiting list for her editing
will grow too long.
In contrast,
my cover artist
has a points system.
Customers get points
for every cover they buy
and every cover
the customers they refer
to my cover artist buys.
Once a customer has gained
a certain number of points,
she becomes a preferred customer.
Her covers become high priority.
“The insight is
to start designing
products and services
that people like to talk about,
because talking about them
benefits them.”
Do your customers benefit
when they talk favorably
about your business?