A young singer,
when asked which category
he’d place his music,
answered the interviewer with
“My music crosses
a number of different categories.”
The interviewer pushed back
with “Choose one.”
The singer refused.
There’s a reason
there are categories
or genres
or industries.
Prospective customers
want to know where to find you.
Third parties
(resellers, critics, partners)
want to know where to put your product.
‘All music’ contains
millions of entries.
No one will find the young singer there.
Partners won’t waste their time
putting him in that big bucket.
They’ll place him in a category.
By not choosing the category himself,
the singer lost control of this critical decision.
You WILL be placed in a category.
Choose or have it chosen for you.