I recently took a voyage
on Cuba Cruise.
Cuba Cruise has an unique niche.
It is one of the only cruise lines
doing a full circle of Cuba.
That is its sole appeal.
In all other ways,
Cuba Cruise can’t compete
with other cruise lines.
(One small example:
Their toilets can’t handle
toilet paper.
Passengers have to place it
in a waste basket.)
The issue is,
of course,
that the Cuban travel market
is opening up.
Cuba Cruise has a year
or less
to impress passengers,
to make the most
of their niche domination.
Unfortunately,
I saw no evidence
that they were aware
of this window of opportunity.
Don’t be as complacent.
Make the most
of your window of niche domination.