Easter is a great example
of how a company
should consciously position itself.
With this holiday,
companies can market to the religious crowd
or to the chicks and bunnies crowd.
It is very difficult to do both.
Which market should you target?
Looking at the numbers,
73% of Americans identify themselves
as Christian.
However,
only 41% plan to attend
Easter services.
It truly comes down to your product
(if you’re selling plush animals,
you’re likely targeting
the chicks and bunnies crowd)
and your ideal customer
(if your customers are posting
scriptures on your Facebook page,
you’re likely targeting
the religious crowd).
Make a conscious decision
on marketing
for this Easter weekend.