Some marketing experts
have pointed out
that Black Friday and Cyber Monday
are simply arbitrary days
someone chose
to create buying hype around.
Yes, most special events
are arbitrary days
someone chose.
December 25th (Christmas)
wasn’t the day
Jesus was born.
Almost every culture
has a different New Year’s Eve.
We choose arbitrary days
because people like
doing things,
including shopping,
together.
We’re group animals.
It is also efficient
for the organizers.
So what is stopping your community,
your group of XXX,
from creating their own day?
Why can’t you have
“Shop (town’s name) Day”?
You can.
Nothing is stopping you.
P.S. I don’t believe in
“Shop Local Day”.
I believe in
“Shop (town’s name) Day”.
There is no emotional connection
to “Local”.
There is an emotional connection
to a person’s town.