If I market a story
as being humorous,
the average reader will find it humorous,
even if the story isn’t.
“A 2007 Carnegie Mellon University study
demonstrated that
if a business changed the description
of an overnight shipping charge
on a free DVD trial offer
from “a $5 fee”
to “a small $5 fee,”
the response rate climbed 20 percent.”
That’s a 20 percent increase
for one word,
for five letters.
Adjectives are powerful.
Be careful how you describe
your products
and
your promotions.
These descriptions matter.