Antiques Roadshow is entering
its 18th season.
They have 18 seasons of content.
They, of course, could have taken
the easy route
and simply replayed their previous shows
as they were recorded,
slapping a ‘Recorded On’ date
near the valuations.
Instead, they’ve decided
to show the value on the original recording date
AND the value today.
This is more challenging,
has costs associated with it
(they have to ask the experts again)
but it adds value to the viewer.
I drifted away from watching
Antiques Roadshow
but have now returned to the show
because this addition
appeals to the investor in me.
When you reuse content,
can you tweak it
so it is even MORE powerful,
adding more value to your viewers/readers?