Terry M. Isner,
managing director of Jaffe,
a PR and marketing agency
for the legal industry
shares
(this entire post is gold)
“Large sites can easily rank poorly.
More content doesn’t improve rankings
if it doesn’t follow a keyword
and SEO strategy.
If a large site has
a bunch of duplicate content,
for instance,
search bots have a hard time
crawling the site and finding all the pages
among the duplication
—so size becomes a negative.”
I see that with my publishers.
My largest publisher also has the largest site
yet it has the poorest ranking.
It isn’t optimized for search bots.
There’s no keyword strategy
(their thinking is
they’ll hit all of the keywords eventually)
and it is complicated for readers to use.
They have no focus.
My smaller publishers are focused.
They kick the large publisher’s ass,
grabbing more than the expected online sales.
Don’t blindly copy a larger company’s website.
Make your website better.