I received some emails
re: wishing my Facebook friends
happy birthdays.
Doesn’t that take a lot of work?
Who has the time?
Etc.
Of course, if you have an email list,
you can automate the birthday wish process.
Use the customer’s first name.
Consider making the message look
more like an email from a friend,
than a spamtastic email from a giant corporation.
With my Facebook readers,
I don’t automate anything.
I contact them one at a time.
Why?
Because this is how
romance readerships are built,
the one-to-one contact.
It is a very high touch business.
In print days,
this was accomplished at conferences
and at book signings.
Today, we do this online.
Is it worth it?
I think so.
You have to make your own decision
based on your customers
and your vision of your business.
But one thing to remember is…
your customers are dealing with
a smaller business for a reason.
If you treat them the way
they expect a small business to treat them,
they’ll be happier customers.