One of the things
I admire about Angelina Jolie
is
she goes all in,
balls to the wall.
She plays a wicked fairy in Maleficent?
She goes to almost every premiere
on the planet,
dressed in black gowns
that wicked fairy might wear.
She brings the family,
proving it is a family film,
talks to the fans,
works the media.
She doesn’t bellyache about
how she’s more than her character,
that her acting should speak for itself,
or any of that other bullsh*t.
She promotes the d*mn product.
I’ve received many promotional opportunities
because I don’t mind sacrificing my pride
to promote my products
(my books).
This attitude is surprisingly rare
in Hollywood,
in Romanceland,
and likely in your business also.
Promote like Angelina Jolie.
Put your product first.
And have some fun with it.