I recently celebrated a birthday.
I’ve given my birth date
to hundreds, possibly thousands
of businesses.
Less than a dozen contacted me
on my birthday.
Facebook sends me a reminder
of friends’ upcoming birthdays.
Because I’m a writer,
many of my friends are readers
(i.e. customers).
I post a birthday greeting
on each friend’s wall.
They LOVE this, LOVE it.
A ‘famous’ writer wished them
a happy birthday.
You,
as the founder of a company
your customers love,
are famous also.
A birthday greeting from you
would create as much or more excitement.
Acknowledge your customers’ birthdays.
Show them you care.