My books were recently featured
on a popular national TV talk show.
It was featured on a Friday
and I cancelled my personal plans
because I figured book bloggers
and media folks would want to talk to me.
Hmmm… no.
Not one person approached me.
By Saturday afternoon,
I realized I’d have to reach out
to the media and book bloggers.
I approached over 1,000 media outlets
ranging from TV talk shows
to my community’s paper.
By Monday afternoon,
I had been mentioned in about 20 book blogs.
By Tuesday afternoon,
I was old news,
not worthy of coverage.
If you market constantly,
your business will likely get a similar break.
Don’t assume this break
will attract media attention.
Reach out to them immediately.