Kevan Lee,
at Fast Company,
has an excellent article
on increasing twitter followers.
Some of the tips are obvious.
The more you tweet,
the greater number of followers
you will have.
Some are not.
“If you are a brand looking for
more followers on social media,
it’ll help to know what your followers are after.
Nielsen research conducted
a study for Twitter UK back in March,
revealing the top ten reasons
why people follow brands.
55% follow because they like the brand.
52% follow for special offers or promotions.
51% follow to stay up to date
with news from the brand.”
What does this mean?
Don’t be shy about
offering your twitter followers
special offers or promotions.
This is what they want
and expect.