A romance writer told me yesterday
that she couldn’t wait for
the billionaire “trend” to be over.
She’ll be waiting for a long time
because the billionaire hero,
an upgrade on the millionaire hero,
has been popular
since…
well… since the first romance novel was written.
I’ve heard the same thing
about wolf shifters,
a twist on the beast hero.
There has always been a demand
for more primitive heroes.
They might be MMA Fighters
or wolf shifters
or gladiators
but they’re the same type of hero.
There are short lived fads
and longer lasting trends.
Then there are twists
on constants.
These constants never go away.
Businesses can be built
around all three of these
but the tactics for
fads, trends, constants
are very different.
Know what type of business
you’re in.