I was talking with a writing buddy
about how I’m struggling
with making my first story
in the multi-novella serial magical.
She asked
“Is magical necessary?
Isn’t good enough
good enough?”
The short answer?
No.
This is true in all industries
but especially true in entertainment.
Customers are seeking to be entertained.
Good enough bores them.
It is also especially true
for not yet established brand names.
Customers are taking a chance on us.
Why would they take a chance
on something that wasn’t magical?
Your product doesn’t have to be perfect
(as perfect is impossible)
but it DOES have to be magical.
It should change your customer’s world
in some way.